I am an Indonesian fashion entrepreneur, designer, and creative director, best known as the founder and creative force behind Jolie Clothing, a womenswear brand I established in 2014.
I studied Fashion/Apparel Design at Raffles Design Institute Singapore and began my career working under Indonesian designer Sebastian Gunawan. At 22, I took the leap to build my own brand.
Over the past decade, I have grown Jolie into an established Indonesian womenswear brand. Today, my vision for Jolie is evolving toward batik and Indonesian heritage, using fashion as a platform to celebrate our identity, preserve craftsmanship, and bring Indonesian culture to the world.
I believe fashion can be more than something we wear. Batik can carry stories, values, and identity—and fashion can help communicate a message of hope, pride, and restoration for our nation. Through Jolie, I want to contribute to restoring appreciation for our heritage while showing that Indonesian craftsmanship can be contemporary, relevant, and globally admired.
My Accomplishments
In 2021, I was named to Forbes Asia 30 Under 30 in the Retail & E-commerce category, recognizing my work building Jolie Clothing.
In 2025, I was also recognized as one of Prestige Indonesia’s 40 Under 40.
Beyond Jolie, I founded Kana Studio, an activewear and lifestyle brand, and co-founded Lentera Generasi Bangsa (LENSA), an initiative focused on education and scholarships for children.
But beyond the awards, my greatest accomplishment is building a brand that has lasted for more than a decade—and using it as a vehicle for something bigger than fashion.
Today, my ambition is to build an Indonesian fashion brand rooted in batik, craftsmanship, heritage, and modern design, while using fashion to tell stories that inspire people and contribute to the restoration and future of Indonesia.
Jolie Clothing is an Indonesian womenswear brand founded in 2014 by designer and entrepreneur Stefani Tan. Built around femininity, craftsmanship, and the celebration of women, Jolie creates pieces that are romantic, timeless, and designed to make women feel beautiful and confident. After more than a decade in fashion, Jolie is entering a new chapter with batik at the heart of the brand. We believe batik is more than a traditional textile—it is a living expression of Indonesian identity, heritage, craftsmanship, and stories passed down through generations. Through fashion, Jolie aims to bring Indonesian heritage into contemporary life and introduce it to a global audience. We believe what we wear can carry a message: that our heritage is worth preserving, our craftsmanship is worth celebrating, and our culture can continue to evolve without losing its soul. Jolie’s vision is to use fashion and batik as a platform to inspire pride, preserve heritage, and contribute to the restoration and future of Indonesia—one creation at a time.
Daphne skirt - Inspired by the wildflowers blooming freely across Indonesian fields, the Daphne Skirt is a celebration of freedom, movement, and the beauty found in our own land. Its vibrant colors reflect the spirit of Indonesia—warm, bold, diverse, and full of life. Each detail captures the feeling of flowers growing freely in nature, untamed yet beautifully harmonious. Daphne is a reminder that freedom is not simply the absence of boundaries, but the courage to bloom as we are. Through its colors and movement, the skirt celebrates Indonesia’s natural beauty and the free spirit of its people.
Inacraft ( soon ) , Basha Market , Medan .
Multiple Bazaar in Singapore
Rather than contributing to excess fashion waste, Jolie embraces limited production and thoughtful use of materials, including finding new possibilities for leftover fabrics and existing stock.
Kolaborasi dengan Tasya Farasya , Ourheartbeads , Wahana Visi Indonesia, dsb .
Jolie Clothing is committed to more responsible fashion practices by reducing unnecessary plastic packaging, minimizing excess production, and making thoughtful use of leftover fabrics and materials. Through limited production and mindful design, we aim to reduce waste while creating pieces that are made to be cherished and worn for years.
Ten years from now, I hope Jolie Clothing will have grown beyond being an Indonesian fashion brand and become a global platform for Indonesian heritage and storytelling. I want our designs to bring the beauty of batik and modern kebaya to people around the world—not only as traditional clothing, but as contemporary expressions of Indonesian identity, craftsmanship, and culture. My hope is that more people globally will appreciate where these traditions come from, understand the stories behind them, and see that Indonesian heritage can be modern, relevant, and beautiful on a global stage. Ultimately, I want Jolie to carry a message from Indonesia to the world: that our heritage is something to be proud of, preserve, and continue creating from.
